Creator David Boswell based the character of Reid Fleming on a childhood bully with the same name. Reid employs extremely aggressive means in delivering his products. His supervisor is Mr.Crabbe, whose head is unusual in shape, and who has little, if any, patience with Reid . If it was up to him, Reid would have been fired years ago, but Reid's employer, Mr. O'Clock, for some reason prefers to just dock Reid's pay for all the milk trucks he wrecked (8 at the start of the story). Reid is also in love with Lena Toast, who has a TV show with Commander Bob. The latter wears "winged boots of doom" that do not enable him to fly. He gets around in a flying house, and uses a rope ladder to literally drop in on a randomly selected guest and kidnap him or her to be interviewed on the show. He uses a power blast on unco-operative guests. He is not the only super-powered character on the show. Reid is able to lift his milk truck with his bare hands and has a degree of invulnerability that has prevented serious injury. Lena, having been divorced 3 times now, is not a good prospect for a guaranteed marriage.