The Ringo Kid, dressed all in black, is a heroic gunslinger of the 19th-century American Old West with a Caucasian father, Cory Rand, and a Native American mother, Dawn Star, variously referred to as a Comanche or a Cheyenne 'princess of her tribe despite the fact that the very idea of princesses was alien to that culture, imagined by settlers of European extraction, projecting their notions of royalty onto the natives.' He was treated as an outcast because of his mixed heritage, and on the run after being falsely accused of a crime. With his sidekick Dull Knife, of his mother's people, he roamed the frontier atop his horse, Arab. His specific mission or goal appears not to have been stated explicitly, but there is intimation of some law-enforcement function: As many covers note breathlessly, 'Ringo!' is 'The name that makes killers tremble!'